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HOME >> Consulting
Angle > Study on Convergence |
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Study on Convergence |
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By recognizing that the convergence concept will be
the main field of study in the future as well as the
standpoint for business evolution, ROA Group is committed
to the development of consulting know-how and methodologies.
Therefore, ROA Group has developed a Convergence Evaluation
Logic Tree and is applying it for annual Advisory Services
and Strategy Research & Consulting Projects. |
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CELT(Convergence Evaluation Logic
Tree) is an evaluation tool and Consulting Methodology
developed by ROA Group, designed to cover all Convergence
areas. The purpose is to identify the cause and effect
of Convergence and provide logical insights into setting
up business strategies by forecasting the directions
of Convergence. |
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CELT (Convergence
Evaluation Logic Tree) |
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Below is the definition of the Convergence Evaluation
Factors (CEF) by ROA Group. The concrete Evaluation
Factors of 2nd and 3rd Layers are defined and analyzed
according to the industries and businesses that will
be the object of research. |
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Case Study is provided by reapplying the Evaluation
Tool that corresponds to industry weighting factors
and customer needs. |
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Forces |
12
Mini Forces |
Definition |
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Player |
1)
Saturation Degree |
Indicating the
importance of participating in convergence by measuring
the maturity level of the business. |
| 2)
Investment Capability |
The level of reserved
capital for entering the convergence market. |
3)
After Effect
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The level of expected
effect occurring after entering the convergence market.
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Consumer |
1)
Usage Pattern |
What kind of services
and functions is a user in a certain segment using? |
| 2)
Usage needs |
Why is the consumer
using the device/service? |
| 3)
Usage Context |
What kind of social
network is the user forming and what segment does the
user belong to? |
Regulation |
1)
Mutual Investment |
Possibility of
investment in different industries. |
| 2)
License |
Possibility of
obtaining a license for business in different industries.
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| 3)
Merger of departments and legislation |
The possibilities
of merger of governmental departments related to the
industries and legislation. |
Technology |
1)
Standard (De facto Standard) |
The level and
possibility of technological standardization between
different industries. |
| 2)
Cost Effectiveness |
The effectiveness
level of cost in adapting a technology. |
| 3)
Disruptiveness |
Determine whether
it is a replacement technology or disruptive technology. |
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Values |
6
Mini Values |
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Service |
1)
Service Freshness |
The level of new
values provided to the user after service launch. |
| 2)
Service Circulation |
The reproduction
and extension level of contents included in the service.
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| 3)
Usability |
The total number
of users, the average frequency of use per user and
the level of total sales. |
Device |
1)
Technology Convergence Degree |
The integration
level of each technology in a device. |
| 2)
Media Convergence Degree |
The integration
level of each media in a device. |
| 3)
Usability |
The usage level
of the device in which technologies and media are converged.
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