The latest ROA Group white paper provides a brief analysis on Apple's iPad and discusses its impact on the South Korean netbook, MID and subnotebook market that has mostly been dominated by the domestic manufacturers. After Apple showcased its much awaited iPad on January 27, the reviews on the device were controversial in markets from North America, Europe to Asia. In the South Korean market, the domestic device manufacturers are concerned that if Apple's iPad will succeed in the Korean market as well as the iPhone has, the domestic makers' market share will shrink rapidly, and wonder if the iPhone and iPad will only benefit the importers.
On November 30, 2009 KT announced its ‘3W’ (WCDMA, WiBro, Wi-Fi) strategy that aims at revitalizing smartphone and mobile internet usage, with the introduction of new price plans for reducing customer burden on wireless data fees. KT released ShowOmnia manufactured by Samsung on December 15, which is a customized smartphone for KT and has some similarities to T-Omnia 2 (SCH-M715) that was launched by SKT. After KT exclusively launched iPhone in South Korea, SKT offered significant subsidies for T-Omnia 2 to compete over subscribers with KT. The new ROA Group white paper examines ShowOmnia and provides a brief analysis on KT's smartphone strategy in 2010.
Samsung Electronics announced its own mobile platform, bada in November. This white paper provides a brief analysis on the upcoming platform, based on ROA's primary and secondary research, including interviews with professionals in the mobile industry. The assumptions made in this paper are based on the references and facts available as of November 2009. According to the official Samsung's bada webpage, the initial target of bada is touchscreen-based mobile phones, but it is expected that in the near future, the platform will be extended to a wide range of devices (emerging devices).
South Korea's No. 2 mobile operator, KT is to officially launch its SHOW App Store in November and is expected to push for a more attractive alternative for developers and end-users in order to compete in the local market with its rival SK Telecom that launched its application store called T Store on September 8. This ROA Group white paper analyzes the upcoming KT SHOW App Store and forecasts its possible success in the Korean market.
In the new research report titled Indian Mobile Market Dynamics and Forecast (2008-2013), ROA Group and Optimus forecast that India's mobile market is to reach as high as 868.47 million users by 2013, with an estimated compound annual growth rate (CAGR) of 20.45%. The entrance of new players has increased the competitiveness causing the tariff rates to hit an all time low. This has allowed mobile services to penetrate into the low income population attracting more potential users. The government has put regulatory mechanisms in place to encourage rural telephony and the service providers are eyeing rural India as the next area of growth. The rural mobile teledensity is expected to reach about 36.25% by 2013.
South Korean Telecommunications Market: Key Issues and Trends in 2009 report examines the Korean mobile device market, bundled products, new service business models and provides a forecast on the development direction in each sector. In 2009 and 2010, the biggest questions are “how to create new service business models amid rises of smartphones as the key trend of mobile device market?” and “how users can make use of this new media in their everyday lives?”
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Study on Convergence
By recognizing that the convergence concept will be
the main field of study in the future as well as the
standpoint for business evolution, ROA Group is committed
to the development of consulting know-how and methodologies.
Therefore, ROA Group has developed a Convergence Evaluation
Logic Tree and is applying it for annual Advisory Services
and Strategy Research & Consulting Projects.
CELT(Convergence Evaluation Logic
Tree) is an evaluation tool and Consulting Methodology
developed by ROA Group, designed to cover all Convergence
areas. The purpose is to identify the cause and effect
of Convergence and provide logical insights into setting
up business strategies by forecasting the directions
of Convergence.
CELT (Convergence
Evaluation Logic Tree)
Below is the definition of the Convergence Evaluation
Factors (CEF) by ROA Group. The concrete Evaluation
Factors of 2nd and 3rd Layers are defined and analyzed
according to the industries and businesses that will
be the object of research.
Case Study is provided by reapplying the Evaluation
Tool that corresponds to industry weighting factors
and customer needs.
Forces
12
Mini Forces
Definition
Player
1)
Saturation Degree
Indicating the
importance of participating in convergence by measuring
the maturity level of the business.
2)
Investment Capability
The level of reserved
capital for entering the convergence market.
3)
After Effect
The level of expected
effect occurring after entering the convergence market.
Consumer
1)
Usage Pattern
What kind of services
and functions is a user in a certain segment using?
2)
Usage needs
Why is the consumer
using the device/service?
3)
Usage Context
What kind of social
network is the user forming and what segment does the
user belong to?
Regulation
1)
Mutual Investment
Possibility of
investment in different industries.
2)
License
Possibility of
obtaining a license for business in different industries.
3)
Merger of departments and legislation
The possibilities
of merger of governmental departments related to the
industries and legislation.
Technology
1)
Standard (De facto Standard)
The level and
possibility of technological standardization between
different industries.
2)
Cost Effectiveness
The effectiveness
level of cost in adapting a technology.
3)
Disruptiveness
Determine whether
it is a replacement technology or disruptive technology.
Values
6
Mini Values
Service
1)
Service Freshness
The level of new
values provided to the user after service launch.
2)
Service Circulation
The reproduction
and extension level of contents included in the service.
3)
Usability
The total number
of users, the average frequency of use per user and
the level of total sales.
Device
1)
Technology Convergence Degree
The integration
level of each technology in a device.
2)
Media Convergence Degree
The integration
level of each media in a device.
3)
Usability
The usage level
of the device in which technologies and media are converged.
