The latest ROA Group white paper provides a brief analysis on Apple's iPad and discusses its impact on the South Korean netbook, MID and subnotebook market that has mostly been dominated by the domestic manufacturers. After Apple showcased its much awaited iPad on January 27, the reviews on the device were controversial in markets from North America, Europe to Asia. In the South Korean market, the domestic device manufacturers are concerned that if Apple's iPad will succeed in the Korean market as well as the iPhone has, the domestic makers' market share will shrink rapidly, and wonder if the iPhone and iPad will only benefit the importers.

On November 30, 2009 KT announced its ‘3W’ (WCDMA, WiBro, Wi-Fi) strategy that aims at revitalizing smartphone and mobile internet usage, with the introduction of new price plans for reducing customer burden on wireless data fees. KT released ShowOmnia manufactured by Samsung on December 15, which is a customized smartphone for KT and has some similarities to T-Omnia 2 (SCH-M715) that was launched by SKT. After KT exclusively launched iPhone in South Korea, SKT offered significant subsidies for T-Omnia 2 to compete over subscribers with KT. The new ROA Group white paper examines ShowOmnia and provides a brief analysis on KT's smartphone strategy in 2010.

Samsung Electronics announced its own mobile platform, bada in November. This white paper provides a brief analysis on the upcoming platform, based on ROA's primary and secondary research, including interviews with professionals in the mobile industry. The assumptions made in this paper are based on the references and facts available as of November 2009. According to the official Samsung's bada webpage, the initial target of bada is touchscreen-based mobile phones, but it is expected that in the near future, the platform will be extended to a wide range of devices (emerging devices). 

South Korea's No. 2 mobile operator, KT is to officially launch its SHOW App Store in November and is expected to push for a more attractive alternative for developers and end-users in order to compete in the local market with its rival SK Telecom that launched its application store called T Store on September 8. This ROA Group white paper analyzes the upcoming KT SHOW App Store and forecasts its possible success in the Korean market.

In the new research report titled Indian Mobile Market Dynamics and Forecast (2008-2013), ROA Group and Optimus forecast that India's mobile market is to reach as high as 868.47 million users by 2013, with an estimated compound annual growth rate (CAGR) of 20.45%. The entrance of new players has increased the competitiveness causing the tariff rates to hit an all time low. This has allowed mobile services to penetrate into the low income population attracting more potential users. The government has put regulatory mechanisms in place to encourage rural telephony and the service providers are eyeing rural India as the next area of growth. The rural mobile teledensity is expected to reach about 36.25% by 2013.

South Korean Telecommunications Market: Key Issues and Trends in 2009 report examines the Korean mobile device market, bundled products, new service business models and provides a forecast on the development direction in each sector. In 2009 and 2010, the biggest questions are “how to create new service business models amid rises of smartphones as the key trend of mobile device market?” and “how users can make use of this new media in their everyday lives?”