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HOME >> Advisory
Service > ACD (Asian Consumer Dynamics) |
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Asian Consumer Dynamics |
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New communication services, contents and devices are
first introduced to the consumers in the Asian markets
before other markets in the world. Through these users,
the possible success of new services, contents and devices
in the markets can be verified and the consumer behavior
of these users works as a good indicator for the companies
to understand new trends in convergence. |
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By continuously tracking and analyzing the increase
and decrease of user needs regarding services, devices
and contents in Korea, China and Japan, ROA Group will
provide an outlook on the direction of contents, services
and devices for all companies around the world. |
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ACD provides analysis on convergence trends with a
focus on Usage Context, Usage Pattern and Usage Needs.
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As an example, currently handsets with MP3 player
are being widespread and music contents provided by
the operators are increasing in Korea and Japan. MP3
player is becoming a new killer application for mobile
operators. As customers show a preference for handsets
with MP3 player, this market is expected to continue
growing. |
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At the same time we will continuously provide insights
by tracking changes in consumer needs concerning new
services and functions related to broadcast contents,
mobile payment systems, RFID and QR Code. |
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