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HOME >> Advisory
Service > PDC (Portable Device Convergence) |
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Portable Device Convergence |
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With the progress of Digital Convergence and Ubiquitous
technology, mobile phones are developing by applying
functions and features of various portable devices.
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ROA Group is focusing on mobile phones that are leading
the Convergence and continuously analyzing the direction
of evolution of these convergence-leading mobile phones
in Korea, China and Japan. |
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Why do we focus on this report? |
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Korea, China and Japan are the countries where device
convergence is happening the fastest in the world. Convergence
devices with various technologies can have an essential
role as a bridge connecting industries, information
media, media, enterprise and a user. In addition, trends
spotted in the above mentioned countries are developing
into global trends. |
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ROA Group will present device convergence trends in
these countries to its global customers and provide
insights and guidelines for setting up future strategies
and plans considering portable devices. |
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How to evaluate |
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By using a device, 3 kinds of user needs are satisfied
- Memory, Expression and Transmission. Therefore, ROA
Group divides Functional Factors into the 3 above mentioned
categories and evaluates them accordingly. Memory is
for storing data such as voice or image on the device
and Camera, External & Internal Memory fall under
this category. Expression means expressing oneself by
using the device and Sound and Display are included
in this category. Finally, Transmission refers to transmitting
voice or data, and Short Distance Wireless Communication,
OS, Platform, Browser and UI belong to this group. |
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Memory |
Storing data uch as
voice or image on the device |
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Expression |
Expressing oneself by
using the device |
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Transmission |
Receiving and sending
voice or data by using the device |
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Value Added Service Supporting Factors refer to the
functions that are needed when the user wants to use
the device’s Basic Interaction Supporting Factor to
apply more value added services. ROA Group is dividing
the Value Added Services into 4 unchangeable factors
- Communication, Entertainment, Information and Finance.
Communication includes Telephony and Messaging while
Game and Multimedia are included in Entertainment. Information
includes PIMs, Electronic Dictionary, Voice Recording,
e-Book and LBS while Commerce, Banking and Electronic
Verification can be included in Finance. |
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